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Alex Potter


Antitrust, competition and trade

Fast building a significant reputation in the market

Chambers UK 2015

Profile details

About Alex Potter

Alex is a partner in the firm’s antitrust, competition and trade group. 

Clients turn to him for strategic, commercially focused advice on complex transactions and antitrust investigations.

His experience of working in London, Brussels and Beijing – and of regularly co-ordinating antitrust strategy across multiple jurisdictions – enables him to offer a truly international perspective.

In addition to obtaining merger approvals and helping clients through cartel and abuse-of-dominance investigations, Alex also advises on state aid law, utility regulation and distribution arrangements.

He has experience across a wide range of industries, with particular expertise in consumer products, defence, financial services, pharmaceuticals and regulated utilities.

Alex is based in London and often works out of Brussels. In 2008/09, he spent 18 months in Beijing jointly leading our China antitrust practice, and headed our response to the introduction of China’s anti-monopoly law. 

Alex speaks English and French.

Recent work

  • Advising Flutter Entertainment on its £10bn merger with The Stars Group, obtaining unconditional phase 1 clearance from the UK’s Competition and Markets Authority, and coordinating the global merger control and foreign investment filings effort.

  • Representing the Connect Bidco consortium (Apax, Warburg Pincus, CPPIB and OTPPB) on obtaining UK Government approval, subject to national security undertakings, for its £2.6bn public bid for Inmarsat, a global satellite telecommunications provider.

  • Advising Smiths Group on its $710m acquisition of Morpho Detection, detection and security solutions company, cleared subject to remedies after a phase I review by the European Commission; and subsequent $75.5m sale of Morpho Detection’s explosive trace detection business to OSI Systems.

  • Advising JAB and Coty on their $12.5bn offer for Procter & Gamble’s fine fragrance, colour cosmetics and hair colour businesses, cleared unconditionally at phase I by the European Commission.

  • Advising a large investment bank on investigations around the world into the foreign exchange markets.

  • Representing JAB and D.E. Master Blenders 1753 (DEMB) on the combination of DEMB with the coffee business of Mondelēz International to form Jacobs Douwe Egberts, a pure-play coffee company with annual revenues of more than €5bn, cleared subject to conditions by the European Commission after a phase II review.





  • University of Bristol, UK (LLB hons)

Professional qualifications

  • Solicitor, England and Wales
  • Admitted to the Roll of Solicitors, Ireland

Professional memberships

  • Law Society, England and Wales
  • Law Society, Ireland
  • Competition law committee of the City of London Law Society
  • American Bar Association