Food visionary Greg is the co-founder and CEO of Califia Farms, the California-based company whose award-winning, plant-based beverages have become top-selling plant milks, cold-brew coffees, non-dairy creamers and probiotic yogurts. Greg has led Califia Farms’ meteoric growth as an innovative leader in premium, natural beverages that make it easy and delicious for consumers to live a plant-based lifestyle.
Greg has been a pioneer in natural foods since 1980, when he co-founded the Odwalla Juice Company in Santa Cruz, CA, by selling fresh-pressed juice out of a VW van. His innovative approach to the beverage industry transformed a small start-up to a publicly held corporation, and helped change the face of the industry into what we see today. Odwalla proved that a values-based approach to business could be successful – lessons that have fueled the explosive growth of Califia Farms.
Greg’s vision for producing nutritious, plant-based products that embody Califia Farms’ “something different, something better” spirit directly shapes how the company conducts business – balancing environmental sustainability, employee empowerment and a creative corporate culture with great execution and to build shareholder value. This holistic approach to business has led to Greg being recognized with numerous leadership awards, including Specialty Food’s 2016 Business Leadership Award, Specialty Food’s Hall of Fame, BevNet’s 2016 Big Shots: Power Punchers and Goldman Sach’s 100 Most Intriguing Entrepreneurs of 2017.
In addition to his work with Califia Farms and Odwalla, Steltenpohl co-founded the Interra Project in 2000 and Adina for Life in 2004. He has also served on the board of numerous organizations, including Slow Money Alliance, Social Venture Network and Frontier Natural Products. Greg holds a degree from Stanford University in environmental science.